Peter White must be the only chartered accountant in the country with a corporate slogan that could belong to a social exclusion charity – “Nobody left behind” – a clutch of charity partnerships under his belt and a network of neighbourhood activists whose grassroots knowledge helps him do his job. Read my Society Guardian interview here with Peter White, the head of the BBC’s digital switchover scheme who is trying to ensure nobody is left with a blank TV screen.
Given the scrap heap syndrome surrounding ageing women, how refreshing to nod to the centenary of International Women’s Day with a photographic project that shatters the stereotypes of older women. In fact, some of the glorious images I’ve been looking at (below), not only shatter the stereotype, but pick up the splinters and waggle them defiantly into the faces of those with age prejudice.
Hermi, 85, above and below: “I don’t really feel like an older woman, even when I’m hobbling about because my knee has got arthritis in it.”
A series of exhibitions entitled Look at me! Images of Women and Ageing opens in Sheffield today, part of a joint project by the universities of Sheffield and Derby, cultural development agency Eventus and photographer Rosy Martin.
The project asked how older women feel about their public representation and the series of exhibitions in Sheffield feature images by local women. The women took part in workshops to create new and alternative images using photography, art therapy and video techniques. The workshops revealed not only how women feel silenced later in life, but how common it is for older women to feel pressure to deny ageing and or feel their sexuality marginalised.
Take one participant, 57-year-old Shirley (is 57 really that old, by the way?) who, when asked to pick an object to represent herself, chose a red high heeled shoe. She recently bought a red sports car to match her shoes: “The car and the shoes are things that aren’t safe, aren’t comfortable but are still part of me because there’s still that bit of me that has a bit of fire and sparkle… Yes, there’s the part of me that’s ageing, there’s a part of me that’s falling to bits but there’s this other bit and this car represents that.”
Shirley, 57, above: “There’s still that bit of me that has a bit of fire and sparkle”.
Shirley, who had a career in business management, wanted to participate because she was aware that she was entering a transition period and feared that these life changes signalled “the beginning of the end.”
Another participant, Hermi, 85, says: “I know I’m 85 so I know I am classed as an old woman. But I don’t really feel like an older woman, even when I’m hobbling about because my knee has got arthritis in it.”
If age brings widsom, then Hermi proves this by sharing a firecracker of a life lesson; the advantage of being an older woman is the freedom which accompanies age. Somehow, though, her own words pack a characteristically better punch: “If I want to wear a sleeveless top, I shall wear a sleeveless top and if my bra bothers me, I shall bloody take it off. That’s it. I mean there’s got to be a silver lining in everything, the silver lining in old age is that you can do what you like and nobody can tell you any different.”
To find out more about the ‘Look at Me! Images of Women and Ageing’ project and the free exhibitions, visit the website
A powerful image of a black teenager, eyes downcast and his bare arm criss-crossed with knife scars, is among the striking images in a photographic exhibition about the UK’s gangland culture.
The photograph of ex-gang member Jean Claude Dagrou, who was scarred during a fight between rival south London gangs in his late teens, is part of Another Lost Child, which opened at the Photofusion Gallery in Brixton, south London, earlier this month. Read about it in Saba Salman’s Society Guardian piece today.
So, it was only a matter of time before The Social Issue went into social media stereo with its very own (and very new) Facebook page , another place to comment, suggest blogpost ideas or make contact. Or just give us a little thumbs up, for example…
I was really struck by these atmospheric, beautifully shot videos which use characters from the Wizard of Oz to expose the lives of the hidden homeless, taking the film’s iconic line ‘There’s no place like home’ as inspiration.
Produced to show during the charity Crisis’ recent Coldplay Hidden Gigs in Newcastle and Liverpool, they’ve just gone on public release. Dorothy, the Cowardly Lion and the Scarecrow face different aspects of homelessness that most people aren’t aware of.
Dorothy flees violence in a B&B, the Cowardly Lion outsays his welcome on a friend’s sofa and the Scarecrow is a lonely squatter.
If using a vintage Hollywood movie to highlight a contemporary social issue via some pleasing visuals sounds like a totally random stab for publicity, then that’s exactly what it is – and frankly, why not?
As Crisis chief executive Leslie Morphy says: “We are always looking for new ways to bring to attention the hidden crisis of homelessness. We hope these videos make people think about the issue, and hopefully help us in our mission to end homelessness by donating or campaigning for change.”
Official statistics at the end of last year showed rising homelessness. Housing minister Grant Shapps insists that the cuts agenda won’t impact on the homeless, but how, with benefits decimated and support services withering away, can the housing situation of the vulnerable be guaranteed?
The Cowardly Lion
The videos were created by Liverpool/London creative agency Mercy, and directed by Nick Brown.
Kayla Whiting lives in Hackney, a former administrator for media social enterprise Poached Creative, she project managed the short community film Life’s A Bitch which got local young people involved in media and raised awareness about Staffordshire Bull Terriers. Here, she explains how and why she did it.
I did the film because … I wanted to defend the breed of dog and get people in the community to think before they stereotyped the dog and also give the young people an opportunity to learn valuable media skills.
My aim was…to produce a piece of footage that would change people perception on Staffordshire Bull Terriers.
The hardest thing was…keeping the young people engaged with the project and taking responsibility of all the paper work.
The most rewarding thing was…knowing all the young people enjoyed the experience and learnt new skills; which helped them back into training.
My tips for others wanting to do the same are…to keep the work as practical as possible. Make sure you create a strong bond with your team.
The biggest problem for communities today is…young people not being able to get jobs and progress in fields they would like.
If I could have a word in David Cameron’s ear I’d… tell him to make politics more understandable and engaging.
My inspiration is… being a young person myself. Being able to help other young people and help them to work towards their dreams as I am.
In 10 years time I want to be…a millionaire!
For me, it was an eclectic yet potent combination of Wonder Woman, Kate Adie, Blue Peter’s Janet Ellis and Margot Fonteyn. Although I’ve yet to perform an arabesque while reporting from the frontline and deflecting bullets armed with nothing but golden bracelets and a roll of sticky backed plastic, I did at least pick some interesting female role models when I was growing up.
While it’s unfair to say that today’s girls and young women only dream of becoming reality tv stars, pop singers or footballers’ arm candy, it’s usually the case that the most successful women in the public eye tend to be very famous, very rich and very thin.
Campaigners at Pink Stinks are doing much to champion real, strong female role models who are “inspirational, important, ground-breaking and motivating” and today a new drive is launched to ensure that younger generations also have a range of professional female figures to look up to.
The business group everywoman has created the Modern Muse drive to inspire and engage the female business leaders and entrepreneurs of tomorrow by showcasing successful women in business. Although the majority are women in business and the private sector, there are – admirably – several powerful female role models from the public sector such as former Nurse of the Year Grace Vanterpool and Gill Evans, one of the country’s most senior policewomen.
Karen Gill, co-founder everywoman says: “Younger women today tend to have a strong focus on celebrity role models and we want them to be exposed to a much broader canvas, to women who have built businesses or are working in major organisations, whose lives are equally glamorous in very many ways.”
Modern Muse project aims to reach a million young women and girls over the next three years, to inspire and motivate them to look at business careers and entrepreneurship. The project will showcase stories of real women “whose experiences encompass ambition, passion, success and failure; showing that business is fulfilling and can also be fun and rewarding”. Many of the Muses will speak at community events and in schools, with the aim of nurturing female talent and encouraging women to start, own, run and grow companies.
Grace Vanterpool says: “Some of the role models that young women aspire to can be linked to their cultural or ethnic background and parental influences. Many young women in African Caribbean community aspire to become professional ‘divas’ and mothers – we seem to be less focused on getting involved in business. This may be due to the fact that there are not many successful business women who could become mentors to women from the African Caribbean community, and also to promote the benefits of setting and running a business.”
Vanterpool got involved with Modern Muse she wants her experience to inspire other women “to be the best that they can become”. She recalls, for example, that among the most patronising comments she’s had over the years are those that downplay her role. “Comments such as I am “only a nurse “, brought on by the perception that doctors who are predominantly male are usually the ones seen in senior leadership roles like mine.”
Metropolitan Police Detective Inspector Gill Evans says her motto is “it is not because things are difficult that we do not dare, it is because we do not dare that things are difficult.” She adds: “I feel passionate about inspiring the next generation of young women and girls to succeed whether it be in business or the public sector. I recall a number of times that I just needed to talk or run an idea past someone but couldn’t for fear of being seen as weak. I think that it is important that we continue to encourage young women and girls at every opportunity that they can reach their goals/aspiration regardless of their career choice.”
Modern Muse is launched with the publication of a book and a photographic exhibition by Mary McCartney. The book and exhibition focus on 100 inspirational female entrepreneurs and business women, personifying the ‘Modern Muse’.
By Sandi Hughes
Sandi Hughes, 67, describes herself as “a nan with a kick” who not only DJs in her hometown of Liverpool, but is on a mission to get more older people online. Here she describes being what she calls a “digi-elder”:
I’m a digi-elder, I use the Internet and am open to new technology – but it doesn’t always go right, like the time I got ‘lost’ on YouTube.
I was in a friend’s kitchen, there were six of us chatting, and my friend told me to get on his computer and find some tunes for us to listen to. I opened YouTube and typed in ‘Missy Elliott’ and everyone made comments on how great the bass sounded and wanted more. When the song finished, I highlighted her next song, and then the next one, and on the next one she sounded a bit different. I clicked on the next one – and realised it wasn’t Missy Elliot singing the song, so I clicked on the next one and each time I clicked on a Missy Elliott song these different girls were singing and the words were getting changed and the visuals were getting more and more raunchy, and my friend said “why are you playing that type of music?” and “what are you listening to – GET IT OFF!” he shouted.
The more I tried to get another Missy Elliott song, the more unclothed the girls were getting and the melody and ambience sounded more like an adult film. My friend shouts “I DON’T WANT THAT FILTH ON MY COMPUTER”, and leans over and flicks the power switch off, creating a blank screen and bringing silence into the kitchen.
As tech-friendly as I think I am, why didn’t I think of doing that?
I first bought myself a Mac when I was 62, to invest in the skills I had learned while using analogue equipment for a video production course. I concentrated on iMovie and iPhoto software which were simple to follow and easy to use. I have yet to play games on my Mac though – my grandson who is 20 has given me his old Nintendo games console…it’s still in my cupboard!
I was DJing for a project called Giants in the Hood which a group of artists from Helsinki held during Liverpool’s 2010 Biennial. I loved it, and had so much fun mixing vinyl and CDs and choosing tunes that kept people dancing for almost two hours. I was aware of how surprised people were at me being able to do this at 67.
Using technology, remembering which button to press can be a problem but regular practice helps. You could say that our memories have always been in analogue, but now our memories have to become digital, so we can remember everything more accurately all the time, because of the way it is fed and kept into computers.
Elders need tailor-made courses on how to get involved and connected to the Internet, support to improve their skills and protection against things like scams, identity theft and fraud.
So many things are digital now; the gas man gets me writing my name with a piece of metal onto a metal box with a plastic screen on it. “It’s called a digital signature,” he tells me. There’s mobile phones, laptops, games, video and stills cameras, Facebook, digital television, online banking – you can pay bills on the internet now, without the need to handle money – you can do your shopping in most places on the net now.
We need to be able to stay connected to our younger generation, with social networking you can keep in touch with your kids, grandkids, mates on Facebook, Twitter, Skype.
With the Internet you can access and share the sense of wonder when you just push a button and enter a place instantly that could be the other side of the world. A lot of us have a passionate desire to always want to know more, and technology and the Internet does this for me. It fulfills my need to push my creative boundaries, offers easy access to information, education, creativity and is a platform for games. It’s hard to loose stuff in a computer.
N u learn nu kwik n e z spellings of sertan wrds specialy in mob fonz n fcbk.
Politicians should pay attention to digital inclusion issues among elders because of the potential that technology and the Internet has to improve life. They could make a real commitment to listening to, valuing and investing in the elders, socially disadvantaged families, and physically challenged people who can’t access it.
There’s a big gulf between those who are ready and have access to computers and the Internet, and those who do not. There are confident users of it and those who are not – but the gap will close when my generation dies, because newer generations will be born into it. Reminds me a bit of the confusion when money changed over to decimal currency in the sixties!
Internet access should be a human right. I’d like to see free broadband for pensioners, or at least a subsidised package. It’s the future – but not as we all know it, so you need to get to know it!
In terms of unusual musical collaborations, it’s right up there with Jay-Z and Coldplay or Ozzy Osbourne and Miss Piggy. Rising star of the urban grime scene, Ghetts, has paired up with the Office for National Statistics (ONS) on a track urging young people to the complete the census form.
In a move that paves the way for Tinchy Stryder to hang out with MPs (oops, hang on – he already did) or Tinie Tempah to flex his lyrical muscle on behalf of the Electoral Commission (TBC), 25-year-old rapper Ghetts is calling on people to stand up and be counted on, Invisible, released this week.
On a serious note, however, the release of Invisible is part of a much-needed campaign that sees Ghetts (formerly known as Ghetto, real name Justin Regikala Clarke Samuel) encouraging young black people, to participate in the 2011 Census.
Ghetts’ reasons for taking part are simple and admirable; he feels the needs and interests of young people in the UK are ignored and that reaching them through music is one way of making sure they take part in the 2011 Census: “The point is that young people are the future. We’ve got to take every opportunity to get our views across so that we get the sort of communities that we want for our own kids. The census gives us a chance to shape the future of our neighbourhoods. It’s time to stand up and be counted.”
Ghetts involvement is a way for the powers that be to reach those they assume are ‘hard to reach’: “Young people can feel that they can’t influence the future, but with the help of Ghetts we can encourage them to take one step towards making a real contribution to their communities,” sas ONS head of stakeholder communications Helen Bray.
The slick production and marketing is as impressive as the message, which lends the whole project an air of credibility. As yet, it’s too early to see if it captures the attention of its target audience, or with how much cynicism the singer’s young fans will greet the track. But anything that can capture the attention of disinterested young people is welcome. Talking to an unemployed teenager from Hackney, east London, at a recent event, I asked her if she was cynical about the big society concept and she replied she had no idea what it meant (although this could just say more about the woolly nature of the concept than the teenager’s lack of knowledge).
In a break from usual pr form for a government agency, the track was launched at a school in Newham, east London and is getting airplay on radio stations with black listeners, such as BBC 1Xtra and pirate radio stations.
It’s the same tactic that led Def Jam records founder and hip hop impresario Russell Simmons to tackle election apathy among black Americans and and get involved in voter registration campaigns in the states (judging by the midterm results, it’s debatable as to how far his message got through).
Invisible explains that people need to fill in and return the census questionnaire to make sure local and national authorities know where services such as transport, housing, hospitals, schools, community centres and libraries are needed for the future. Ghetts raps: “Just remember this; if minorities don’t fill in the forms what’s the point in living in Britain at all? There ain’t nothing worse than being invisible but we can change that, ASAP.”
The census is carried out every 10 years by the ONS and helps government allocate resources to the areas that need them the most. On March 27 next year, 25m households in England and Wales will get a questionnaire through the post or by hand.
And now, in a gratuitously playful exercise not intended to detract from the message above, here are some tracks that might appear on Now That’s What I Call Census! Anyone got any others?
Nobody home – Pink Floyd
Where the streets have no name – U2
Across 110th Street – Bobby Womack
Say my name – Destiny’s Child
My name is – Eminem
Is there anybody out there – Pink Floyd
Who are You- The Who
That’s not my name – The Ting Tings
By Mike Stevenson
On a Scotrail train a few weeks ago, my attention was caught by a sign with a smiling face and the words “thank you for not putting your feet on the seat.’” I felt immediate warmth towards the company as this positive reinforcement was a welcome change from the usual, punitive messages of “no parking”, “wait here until called” and “keep this area clear.” I’m sure most people can think of how some small, inexpensive communication has made them feel better or prompted them to behave differently.
To take a common example, the red and yellow arch of McDonald’s often provides the only whisper of colour on the landscape. Add words that lift your spirits are lifted and the impact can be dramatic; doesn’t “Happy Meal” sound more appealing than “burger and chips?”
Farther afield, the notorious favelas of Rio de Janeiro, Brazil, are painted in candy colours, the result of a collaboration between residents and community artists. This doesn’t tackle the underlying issue of poverty but it does encourage positivity and optimism.
We all know how much our world is lifted by a warm smile. It’s magical and powerful. Yet I have worked with communities that report a persistent frown, characterised by a bleak landscape and negative surround sound. I recently spoke to residents who, when ranking preferences for their surroundings, placed colour and affirming messages in their top three desires. They are willing to make these changes happen; people want to see their towns and villages reflect their personality and aspirations. And why not? It’s affordable and has a lasting impact on residents during times of reduced public finance.
Does it work? Yes!
Outside of Edinburgh in Stoneyburn, I suggested using the drawings and words of primary school children to represent the landmarks of the village’s local history. This is now about to happen; the schools are behind the idea and the community is delighted to see the village’s long and illustrious history visibly featured. They believe this will restore a sense of pride in their heritage. We have used children’s words and paintings to encourage people to “Do More: Drink Less” in Stoneyburn. Adults were touched and it made far more impact than dire health warnings.
Similarly in nearby Armadale, because people asked for it, the village will now bear bright, distinctive signage, displaying the faces and words of local residents who speak of their dreams for the community. They also want to show young peoples’ art in the city centre. Displaying the talent and ideas of their residents is important to them.
Above, a poster designed by a child in Stoneyburn, West Loathian, speaks directly to the community.
“Amazing Armadale” was the result of a series of creative workshops in schools, community halls, youth centres and at parents’ evenings. The result was a real consensus on what the town should look and feel like, and this has been put into practice. Armadale has held a music festival, regular “alcohol free Sundays” with street markets and a 5K charity run is being organised. This is real community change. Add their more colourful town centre and residents have helped to make quick, low-cost, tangible changes.
And it is local townspeople themselves who are making change happen – we’re not talking about huge budgets here. Earlier in the year, for example, 100 adults and children volunteered to take part in a clean-up in Stoneyburn. It’s also hoped that support will be offered from businesses with things like painting and gardening.
I would love to see more of this but, in terms of public services, I am struck by how little real creative dialogue exists between them and their constituents. Public consultation can be dry and driven by service references and needs. What if community engagement could be fun, lively and uplifting, allowing the language of participants to lead the discussion? Masterplans, blueprints, strategies and partnerships would rarely be mentioned. I know this because the techniques I use in my work elicit imaginative solutions from the most unlikely of people.
When I showed a class of 12-year-olds in East Lothian the logo of their local council, the first thing that came to mind for one youngster was the phrase “no ball games.” He views his council as a block to enjoyment. Others are likely to feel the same and the long-term impact of this attitude will drive further distance between councils and residents.
So, does this really matter, especially during a time of austerity? When I speak on this subject I get universal approval from audiences as diverse as business leaders, primary school children and local councillors. The consensus is that they are tired of a world that headlines bad news and displays signs that instruct and obstruct. In tough economic times, the need to create environments that lift, improve accessibility and value people could be more important than ever.