Making social impact integral to business

When women in Haiti added fruit flavouring to purified water and sold it to their peers, an impromptu community business was born. While the main aim was a health-related one – the women used purifying sachets distributed after the 2010 earthquake to clean the water – the unforeseen knock-on effect involved women educating their peers about not drinking contaminated water and running their own mini-enterprise. Read the rest of my piece on the Guardian Sustainable Business network.

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